Derek Dowsett is the Producer of the County Seat. Now entering his 11th season of the program, he has received what he considers a "Crash Course" in County Government.

Every destination is competing for the next visitor, resident and business. The trick is recognizing what makes a community unique and letting people know.

The task is more complex than simply creating a logo and a tag line and it is a tough task no matter where it is that you are branding.

This week on the County Seat Chad Booth talks to Bill Baker at the Rural Summit about Marketing a Destination.

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